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Posts Tagged ‘grassroots california’

Grassroots California: It’s a Movement!

Today we’re giving a shout out to Grassroots California! We’re excited to carry several of their products, and we know you’re going to love them as much as we do.

Although the name suggests otherwise, Grassroots California is actually located in Denver, Colorado. They are all about making quality merchandise at affordable prices and donating a percentage of all their proceeds to non-profit organizations. We love that instead of becoming sucked into corporate greed, they want to give back to their communities and communities around the world. Some of the organizations that benefit from their donations include Surfrider Foundation, Cystic Fibrosis Foundation, NORML, and the Humane Society…just to name a few. These are some good folks.

Oh, and did we mention how Grassroots California got started? Ryan, or “Ruga,” its founder, wanted to produce a film about the California cannabis culture. He personally experienced the benefits of medical marijuana after a surfing injury and became passionate about supporting legalization efforts. In the process of marketing the film, he and the former art director designed a hat called “Cali Green.” When it came out, Ruga sold them on the Venice Beach boardwalk and local dispensaries. They sold out within a week.

We love that Grassroots California has come so far in the last few years, and we’re proud to carry their hats in our shops. Come by and check out the selection and know that your purchase is supporting people in need as well as the legalization movement.

For more information, check out their Facebook page at Grassroots Cali.

GRC and Thievery Corporation’s collaboration produces cool new fedora

What could be more gangster than a fedora?

One of our favorite companies Grassroots California and the band Thievery Corporation recently collaborated to bring you the first Grassroots California Fedora. This version is in black with a satin blue band.


What do California, Colorado, Medical Marijuana, hats, hard work, and giving back to the community all have in common? The answer is a little company who thinks big: Grassroots California.

This is a company that literally started from a backpack and has grown into their own flagship store in downtown Denver, with their products now being carried in more than 180 stores worldwide. They have released their first exclusive clothing line, are coordinating their own 710 Cup, and have more than 46,000 Facebook fans, all in a measly four years.